We built UP786 from the ground up for Pakistani players — real PKR payouts, live cricket betting, a full casino floor and support in Urdu whenever you need it. This is who we are, what we stand for and why hundreds of thousands of Pakistani players call UP786 home.
UP786 did not come about because a group of developers sat down and decided to build another generic online casino. It came about because the people behind this platform had spent years watching Pakistani players get a raw deal — platforms that did not support local payment methods, customer support that never answered in Urdu, withdrawals that took days to arrive, and odds that were clearly stacked in the bookmaker's favour beyond what was fair or reasonable.
The founding team behind UP786 knew there was a better way. Pakistan has one of the most passionate cricket-following populations in the world. The PSL has become a genuine global spectacle. Pakistani players are knowledgeable, experienced and deeply invested in sport. They deserved a platform that actually understood them — not one that treated Pakistan as an afterthought in a global product built for European or Australian customers.
So UP786 was built from scratch with Pakistani players at the centre of every decision. Easypaisa and JazzCash support was not added later as an afterthought — it was built in from day one. Urdu-speaking customer support was not a box-ticking exercise — the team is staffed by actual Pakistanis who understand the players they are talking to. The cricket betting odds at UP786 were designed to be competitive on Pakistan matches specifically because that is what the player base cares about most.
This is not a tagline. It is the standard we hold ourselves to every single day at UP786 — from the odds we price to the speed of every payout to the quality of every live dealer interaction.
Based on player satisfaction surveys — 2024 Annual Report
Six things Pakistani players experience at UP786 that they simply cannot get anywhere else.
From a small team with a clear vision to Pakistan's most-used gaming platform — here is how UP786 grew into what it is today.
These are not abstract principles on a wall. They are the standards we apply in every product decision, every customer interaction and every payout.
A group of Pakistani gaming professionals, technologists and cricket fans who built the platform they always wanted to use themselves.
Behind the leadership team, UP786 employs over 200 staff — the majority of whom are Pakistani — across technology, compliance, customer support and operations.
UP786 is not just a cricket betting site and it is not just a casino. It is the complete gaming platform built for Pakistan.
We are a gaming platform. That means we have a serious obligation to make sure the experience we provide is enjoyable and does not cause harm to the people who use it. That is not just a legal requirement for UP786 — it is a genuine commitment from the founders and the entire team.
Every UP786 account comes with a full suite of responsible gaming tools built in: deposit limits, daily and weekly loss limits, session time reminders, cool-off periods and full self-exclusion. These tools are not buried in a settings menu — they are prominently accessible from your account dashboard at all times.
UP786 also trains its entire customer support team to recognise signs of problem gambling and to direct players towards appropriate resources when needed. We would rather lose a customer for a period of time while they take a break than have them continue playing when it is not in their interest to do so. That is the kind of platform we have built.
View Responsible Gaming PageRegistration takes less than two minutes. Deposit via Easypaisa or JazzCash, claim your welcome bonus of up to Rs 25,000, and you are at the table. No complicated verification before your first deposit — just a simple form, a mobile number, and you are in. Come see for yourself why Pakistani players keep coming back to UP786.